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Image of New contemporary look for Blind Sports & Recreation Victoria logo

New contemporary look for Blind Sports & Recreation Victoria logo

If you visit the BSRV Website, receive a communication from us or attend one of our events in the future, you will notice that BSRV is now sporting a contemporary new logo and brand image.

Within the context of BSRV’s long and stable 43 year history supporting people who are blind or vision impaired to lead healthy, more active lives, the organisation has grown and evolved particularly rapidly during the past eight years.  BSRV now offers a diverse range of blind sport and recreation programs so participants of all ages, multicultural backgrounds and abilities from ages four through to 90 years can participate in activities of their choice.

The time was therefore right for BSRV to transform its brand image from our traditional logo and colours – which has served us well during the past 14 years – to a more contemporary, youthful and spirited one, which reflects more closely the organisation that we are today.

The new branding is designed to reflect the nature of our organisation, being: inviting, welcoming, friendly, positive, optimistic and inclusive of all.

In this process, BSRV was fortunate to be assisted on a pro-bono basis by Dianne Storrar, who runs her own business, Visual Marketing and Design.  Di was motivated to volunteer as a walking companion after seeing BSRV President, Maurice Gleeson OAM on Channel 10’s ‘The Project’ last year.  Having had a father who was legally blind, Di understood the challenges involved in living with vision impairment and the great benefits of receiving assistance - as well as the personal joy and fulfilment gained from volunteering.

Speaking about the new brand design, Di says: “There was a great opportunity for BSRV to update their branding to more accurately represent who they are today, their programs for people of all ages and abilities and the difference they make in so many people’s lives.”

“The new Brandmark was created using a modern and clean typeface for maximum legibility, to allow for easy identification of the organisation at all points of contact for the community,” Di continued. 

“The colours of blue, teal, pink and yellow create a good balance of contrast on black or white. As BSRV offers such a wide variety of sport, recreation and social activities, the prior brand symbol could not fully represent the breadth of what is on offer. The solution was an abstract depiction incorporating four organic shapes illustrating a collective footprint, the joining of forces and bringing together the community.”

“Finally, the new BSRV tag line ‘JOIN US, JOIN IN’ acts as an open invitation not only to participants and volunteers, but also stakeholders, sport and recreation providers, funders and individual donors who, by joining together, create many positive and meaningful experiences to enhance the lives of people who are blind or vision impaired,” Di concluded.

You can check out Visual Marketing and Design’s website here.